Experts say the financial hit could have long-term implications for the network. “When advertisers pull out, it’s not just about the immediate loss of revenue,” said media analyst Karen Winters. “It’s also about the long-term reputation damage. Other brands might now view CBS as too politically risky to advertise with, and that could hurt their bottom line for years to come.”

As for J.D. Vance, his boycott victory has undoubtedly given his campaign a boost. With the spotlight now firmly on him, Vance is likely to continue using his fight against CBS as a rallying cry for his supporters — and a warning to any other networks that might cross him.

As CBS grapples with the fallout from the boycott, the question on everyone’s mind is whether the network can recover. While CBS has weathered storms in the past, losing six major advertisers in a single week is no small feat.

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