Industry insiders say the move is a calculated risk, but one that could pay off if the network manages to capture the right audience. “There’s been a growing demand for more diversity in political viewpoints on television,” said a media analyst. “This could be CBS’s chance to capitalize on that and offer something different in a crowded market.”

The announcement of Hasselbeck and Kelly’s new show has already sparked intense reactions on social media. Supporters of the duo are excited to see a conservative alternative to The View, with many praising CBS for giving more visibility to right-leaning voices in mainstream media.

However, critics have been quick to express concerns. Some argue that CBS is catering to a divisive political climate, while others question whether a show with two outspoken conservative hosts can find widespread success in today’s polarized media environment.

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