Within some corners of the niche luxury watch community, Trump’s entry is already a bit of a punchline. The first purchases will ship in October, the company says, but promotional pictures and videos of it circulated widely online. Oisín O’Malley, a prominent watch reviewer whose YouTube videos regularly exceed 100,000 views, called the gold-plated $800 line “cheap stuff” and said the pricier model appeared “basic” for its cost while asserting it “looks like it was designed on a computer.”

In his more earnest attempt to review the product on his YouTube channel, Tim Mosso, a specialist for the online luxury watch marketplace 1916 Project, found it “a little bit ominous” that the $100,000 model can’t go near water while wondering why the website doesn’t list basic information such as the product’s size. He speculated that just a handful of the most expensive models will end up getting made.

“It’s definitely an acquired taste,” Mosso told his 160,000 subscribers.

The Trump Watches website is, in fact, peppered with disclaimers. While it advertises the watches were “Designed to embody President Trump’s fighting spirit,” it states in smaller print that the products were “not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals.” Another disclaimer makes clear that sales of the watches will not benefit Trump’s political campaign. The online store for Trump Sneakers carries similar language.

The watch website also discloses that the timepieces that appear in the promotional images and videos are for “illustrative purposes” and may not look like the ones that are ultimately delivered to customers.

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