Her choice of candidate wasn’t exactly a surprise for those who have followed her journey from country sweetheart to pop megastar and activist, but it’s safe to say that some corporate executives were not prepared for the fallout.
Swift’s endorsement of Harris became a lightning rod for controversy, dividing her fan base and leaving companies that were previously proud to have her as a brand ambassador scrambling for cover.
The first sponsor to part ways with Swift was none other than a leading diet soda brand, known for its long history of teaming up with the biggest names in entertainment. For years, Swift had been the bubbly face of their ad campaigns, with fans across the globe associating her with the refreshing fizz of the soft drink. But following the endorsement, the company apparently decided it was no longer a good fit.
“While we respect the right of individuals to express their political opinions, we have decided to move in a different direction with our marketing strategy,” said the соmраnу іn a vague press release that was as effervescent as flat soda.
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