Was it a presidential candidate? A new movement? A cause everyone can get behind? No. In a twist that no one saw coming, Swift endorsed…a vegan cryptocurrency backed by none other than Elon Musk’s second cousin.
Her exact words? “This crypto is the future, and honestly, we need to save the planet—and our portfolios.”
Now, Swifties, her famously devoted fanbase, are used to their queen taking bold stances, but no one expected this. The fallout was swift (pun intended), and not just from fans. Big brands that had signed lucrative deals with the pop star suddenly had second thoughts. After all, a vegan cryptocurrency? Backed by Musk’s cousin? It was just too weird, even for Swift.
Before this moment, Taylor Swift was the golden child of advertising. Her face could sell anything: perfume, sneakers, soft drinks, insurance—you name it. In fact, she’d even managed to make cat food look glamorous in her partnership with Meow Mix. If Taylor endorsed it, it was guaranteed to fly off the shelves. But not this time.
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