āCampbellās Soup: A Tale of Survival Amidst a Changing Market Landscapeā
On the Brink: The Future of Campbellās Soup
Campbellās Soup, an iconic American brand cherished for nearly two centuries, is grappling with the possibility of closure.
The companyās struggle stems from an evolving consumer trend leaning towards natural, unprocessed food options, straying from the traditionally processed offerings Campbellās is known for. In a bid to diversify its portfolio and cater to changing consumer demands, Campbellās acquired various companies, an endeavor that unfortunately culminated in a hefty $9 billion debt.
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