As if the loss of Musk’s billion-dollar show wasn’t bad enough, CBS also had to contend with the aftermath of his boycott. Within 24 hours of his announcement, several more advertisers publicly distanced themselves from the network. Ford, Pepsi, and Geico were among the brands that decided they’d rather keep their ads far away from CBS’s “biassed debates and Musk-sized controversy.”

“It’s a tough call,” said a marketing executive from one of the major brands who wished to remain anonymous. “But let’s be honest: Elon Musk has more Twitter followers than CBS has viewers on a good night. You’ve got to go where the eyeballs are.”

It wasn’t just advertisers either. Some CBS affiliates reportedly contacted the network, expressing concern over the long-term effects of Musk’s pullout. “If Musk is out, who’s next?” one affiliate exec asked. “We can’t afford to lose more high-profile projects because of biased debates.”

So, what’s next for Elon Musk’s $1 billion show? According to sources close to Musk, the show will not be scrapped but rather moved to a different network or platform that “appreciates balanced journalism.” Musk is reportedly in talks with Netflix and even floated the idea of hosting the show on his own platform—yes, you guessed it—Twitter.

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