The first sponsor to part ways with Swift was none other than a leading diet soda brand, known for its long history of teaming up with the biggest names in entertainment. For years, Swift had been the bubbly face of their ad campaigns, with fans across the globe associating her with the refreshing fizz of the soft drink. But following the endorsement, the company apparently decided it was no longer a good fit.
“While we respect the right of individuals to express their political opinions, we have decided to move in a different direction with our marketing strategy,” said the company in a vague press release that was as effervescent as flat soda. They didn’t outright say Swift had been dropped because of the endorsement, but it didn’t take a detective to piece together the cause.
It wasn’t long before the internet exploded with memes featuring Swift sadly holding an empty can, alongside captions like “Not so refreshing anymore.”
Next on the list of corporate breakups was a popular athletic wear brand that had prided itself on being “Swift and swift.” With the fitness industry booming and Swift’s influence only growing, this partnership seemed like a match made in heaven. Her fans loved seeing her in stylish workout gear, and the company loved the revenue spike that came from her endorsement.
That is, until her political post went live.
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