“Taylor’s lips may still be red, but they’re not selling lipstick anymore,” joked one satirical article, as fans of the beauty brand scrambled to find out what had happened.
The fourth sponsor to exit Swift’s orbit was a luxury car brand that had built an entire ad campaign around her “driving force” as an artist. Swift had been featured in commercials cruising down scenic highways, representing the brand’s blend of elegance and power. But now, it seems that power was too much for the automaker to handle.
In an awkwardly worded press release, the luxury car company announced it would be “discontinuing its relationship” with Swift, effective immediately. The irony wasn’t lost on fans, many of whom noted that the only thing Swift seemed to be driving lately was controversy.
“Guess they couldn’t handle her being in the driver’s seat,” mused one fan, while another added, “Maybe they should’ve installed airbags for this PR crash.”
Finally, perhaps the most symbolic of Swift’s sponsorship losses came from a high-end jewelry company. The partnership had been all about timeless elegance, something Swift has often been associated with. But in the world of glitzy accessories, controversy is one diamond you don’t want around your neck.
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