CEO Joshua Kobza emphasizes Burger King’s dedication to refreshing its identity and staying competitive in the fast-food industry.
The closures are part of a broader strategy involving innovative advertising, streamlined menus, and extensive renovations.
Despite challenges like digital infrastructure limitations and menu experimentation issues, Burger King’s efforts are showing promise. In the first quarter of 2023, comparable sales increased by 8.7%, indicating progress in menu refinement and targeted closures.
