Perry had been posting mukbang content, which involves eating large amounts of food on camera while addressing the audience. Over some eight years, his viewers saw him gain weight, share details of numerous alleged health complications, and clash with commenters and other YouTubers.
The twist? He had apparently been posting only prerecorded content for two years while losing weight in secret – a feat he declared to be “the greatest social experiment” of his life. What can we learn from examining this moment in the content-creation zeitgeist?
Anyone can create content, for any reason
The internet and social media in particular have made it simple and affordable for anyone to create content of any kind for platforms such as YouTube, TikTok and Instagram.
Motivations to produce said content vary. While many do so for enjoyment and connection, others are motivated by money and fame. With more than four million subscribers on his (main) YouTube channel, Perry is certainly making money.
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