Halo brows: New beauty trend is playful and loopy

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In the modern beauty landscape, eyebrows have evolved from simple facial features into the ultimate playground for avant-garde expression. A quick scroll through social media reveals a history of increasingly daring designs—from fishtail brows to Nike-inspired swooshes. However, just when observers believed the industry had reached its creative ceiling, a quirky new phenomenon known as the “Halo Brow” entered the conversation, challenging the very definition of facial symmetry. Like many of the more bizarre beauty movements of the decade, the halo brow owes its existence to the high-velocity, experimental culture of Instagram and TikTok. These platforms have become global breeding grounds for “disruptive beauty”—looks that intentionally defy traditional norms to spark conversation and, inevitably, viral engagement.

The Architect of the Arc

The halo brow—defined by a singular, continuous arc across the forehead that connects both eyebrows into a literal loop—was the brainchild of Hannah Lyne. A 16-year-old British influencer at the time of its inception, Lyne watched as her makeup doodle transformed into an overnight viral sensation.

“So me and [a friend] were talking about the fishtail brow trend and then we came up with this,” Lyne wrote in the Instagram caption that introduced the world to the loop.

Speaking with Pop Sugar, the beauty blogger clarified that the look was not meant as a joke, but as a genuine creative evolution influenced by previous trends. “I was having a conversation with a friend trying to come up with a new idea for a look, and all of a sudden it came to me that I should connect my brow tails,” she explained.

Her vision, as she told Yahoo Style, was rooted in a desire for artistic freedom. “I just want people to embrace being silly and doing weird, creative looks!” Lyne said.

A Divine Design or ‘Instaregret’?

As is the custom with social media-born fads, the halo brow triggered an immediate and visceral spectrum of reactions. For a segment of the beauty community, Lyne’s invention was a breath of fresh air.

“I love it!” one enthusiast wrote on her feed, while another praised her originality: “All of your looks are so original… Honestly, your talent is endless!” A third supporter questioned the source of her inspiration, noting, “How on Earth do you come up with your ideas? They’re so creative and you always execute them so well!”

However, the “divine” look was met with a heavy dose of skepticism from the broader internet public. The majority of netizens were quick to categorize the updated unibrow as a “ridiculous” fad.

The comments section became a battlefield of snark, with one user claiming they “vomited uncontrollably” at the sight. “I can’t tell if she’s joking,” another commented, while a third famously quipped, “Instagram? More like Instaregret.” Other critics were even more dismissive, labeling the look “ridiculous” and jokingly suggesting they would “delete Instagram” because of the photo.

The Critical Verdict

Despite the public outcry, some corners of the fashion press found merit in the madness. Cosmopolitan took a surprisingly positive stance, describing the “heavenly halo brows” as “strangely beautiful.”

“Prepare to meet the unconventional, yet gorgeous work of arch,” the publication wrote, praising the looped aesthetic as a bold piece of performance art.

Whether you view the halo brow as a stroke of genius or a beauty blunder, the trend highlights a significant shift in how we approach cosmetics. It is no longer just about “fixing” features; it is about using the face as a canvas for temporary, high-concept sculpture—regardless of whether you have one eyebrow or two.