As part of their damage control efforts, the chain has also introduced a new sandwich called “The Vance Special,” which features extra fries and a healthy helping of humble pie. “It’s a little joke,” the spokesperson explained, “but also a way for us to move past this and show that we’re serious about welcoming everyone.”
Whether or not Primanti Bros. can recover from this debacle remains to be seen. While some customers have returned, the boycott is still going strong in many parts of the country, and the loss of sponsors has left a significant hole in the company’s finances. The $10 million lawsuit, if successful, might help recoup some of the financial damage, but it’s unlikely to fully repair the chain’s reputation.
As for the manager? He’s reportedly considering a countersuit for wrongful termination, claiming that he was fired without cause and that the company is using him as a scapegoat for their own poor decisions. In the meantime, he’s landed a new job—at a local sandwich shop that specializes in staying out of politics.
