This isn’t the first time Swift has urged her fans to register to vote. In 2018 and 2023, she made Instagram posts about voter registration, and tens of thousands of people signed up in the days that followed.
Swift’s support for Harris shouldn’t come as much of a surprise. Though once publicly apolitical, Swift has become more vocal about her political beliefs in recent years. In 2020, she endorsed President Joe Biden and criticized then-President Donald Trump for “stoking the fires of white supremacy and racism” and putting “millions of Americans’ lives at risk in an effort to hold on to power.”
Fans had long anticipated her making an endorsement in the 2024 race. Much of her fanbase is young—predominantly millennials and Gen Z—a demographic that consistently has lower voter turnout than older generations and whose members may have never voted.
It’s not just young people Swift has the potential to influence. Many of her fans belong to another critical demographic: white women, over half of whom voted Republican in both 2016 and 2020.
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