“Unfortunately, the boycott has led to a significant drop in sales, forcing us to make tough decisions about our operations,” a Primanti spokesperson said, trying to put a positive spin on what was clearly a meat-and-potatoes PR crisis. “We are heartbroken to have to close these beloved locations, but we are committed to our long-term survival and to serving our remaining customers.”
The 10 locations that shut down were, unsurprisingly, in more conservative areas of Pennsylvania, Ohio, and West Virginia—hotbeds of Trump and Vance support. Many patrons who frequented these establishments had already voiced their disappointment, not just with Primanti’s handling of the Vance situation, but with the chain’s perceived political favoritism in general.
“I’ll miss the sandwiches, but I can’t support a company that treats conservatives like second-class citizens,” said one former regular customer as she walked past the shuttered doors of her local Primanti Bros. “First they kick out JD Vance, next it could be me.”
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