Whether or not this mass cancellation is temporary or a long-term problem for ABC remains to be seen, but early indications suggest that the boycott may have staying power. Musk’s fans, after all, are nothing if not fiercely loyal, and once they decide to stand by their tech overlord, they don’t easily back down.

Naturally, the next question on everyone’s mind is, “What’s next for Musk?” After singlehandedly derailing ABC’s subscriber base, many are speculating that Musk might take this opportunity to expand his empire beyond social media, cars, and space exploration.

Some of his more entrepreneurial followers have already begun campaigning for Musk to launch his own

television network. “Forget ABC. We need X  TV—where free speech actually means something!” one supporter tweeted.