Owens, on the other hand, is the brash, unfiltered commentator who has built her brand on rejecting political correctness and embracing controversial positions on everything from Black Lives Matter to feminism. Known for her sharp-tongued critiques of the left and her unapologetic defense of conservative values, Owens has amassed a massive following online. Pairing her with Kelly, who has a more traditional journalistic background, gives CBS the one-two punch they need to go head-to-head with The View.

Together, Kelly and Owens are poised to be an unstoppable force in daytime television, and it’s clear CBS is banking on their contrasting personalities and shared political ideology to resonate with an audience that feels underrepresented by shows like The View.

CBS’s investment in Kelly and Owens is staggering, and it signals the network’s commitment to creating a show that can rival The View in both viewership and cultural impact. The $400 million deal covers multiple seasons, giving the duo ample time to build their audience and develop the kind of chemistry that turns regular talk shows into must-watch TV.

But why such a massive price tag? According to media insiders, CBS sees an untapped market of conservative viewers who have been clamoring for a show that represents their views. While The View has dominated daytime television for decades with its progressive slant, there’s been little in the way of competition from the right. With Kelly and Owens leading the charge, CBS hopes to fill that void and capture the hearts and minds of viewers who feel alienated by The View’s increasingly liberal tone.

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