‘Aunt Jemima’

Twitter users quickly shared their feelings on the matter, with some threatening to switch to its competitors, Mrs. Butterworth’s or Log Cabin, because of the new name.

“I think it sounds like a gravel mining company,” one person commented.

Photo Credit: New York Post
Photo Credit: New York Post

Another person wrote that the Pearl Milling Company sounded like “something owned by a James Bond Villain.”

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