The Aunt Jemima brand announced its name change following intense backlash for using a “racial stereotype” as basis for its syrup mascot.
The logo was created based on the 19th century “mammy” minstrel character – a black woman content to serve her white masters.
Pearl Milling Company is a reference to the small Missouri mill that produced the pancake mix – later branded Aunt Jemima – in 1889.
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