The Aunt Jemima brand announced its name change following intense backlash for using a “racial stereotype” as basis for its syrup mascot.

The logo was created based on the 19th century “mammy” minstrel character – a black woman content to serve her white masters.

Pearl Milling Company is a reference to the small Missouri mill that produced the pancake mix – later branded Aunt Jemima – in 1889.