However, concerned neighbors couldn’t help but report the seemingly questionable business venture to the local police department. They received several calls about a young boy selling “beer” on the street, prompting officers to investigate the situation.
But when the officers arrived at the scene, they found that there was no need to fret. The sign, reading “ICE COLD BEER,” cleverly concealed the key word “root” in small letters just above “BEER.” It was all about root beer!
The Brigham City Police Department took to Facebook to share the delightful discovery: “Yep, he’s selling beer … ROOT BEER, that is.” The boy’s marketing ploy had successfully captivated the attention of the community.
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