The Reason Behind Milk’s Back-of-Store Placement (Page 2 ) | December 11, 2023
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Another significant factor behind placing milk at the back is to increase the chances of additional sales. When customers pass by various product aisles, the store’s chance of selling more items per visit grows. This practice is part of a retail strategy called the ‘Boomerang Effect’, where essential items are placed far apart so that customers must traverse the store and get exposed to the maximum number of products.
At the same time, the specific placement of milk and other dairy products allows retailers to create distinct zones within the store. These zones are usually associated with complementary products, often leading consumers to pick up related items that enhance the store’s sales volume.
Retailers also design these layouts based on in-depth market research to determine shopping habits and patterns. By analyzing the data, they can organize the store layout in a way that maximizes profitability while also streamlining the shopping experience for greater customer satisfaction.
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