Taylor Swift, known for her chart-topping hits and sold-out stadium tours, had been the face of Coca-Cola for several years, helping the company appeal to a younger, global audience. However, her endorsement of Kamala Harris during the upcoming presidential election has reportedly created a rift between the singer and the brand.
According to sources, Coca-Cola was unhappy with Swift’s public endorsement of Harris, feeling that her involvement in politics was not in line with the company’s mission of staying politically neutral. In a statement released by the company, Coca-Cola confirmed the end of the partnership:
“While we have enjoyed a long and fruitful relationship with Taylor Swift, we have decided to part ways due to our disagreement with her recent political endorsement. Coca-Cola believes in offering products that bring people together, regardless of political affiliation. We wish Taylor all the best in her future endeavors.”