Why does this false information persist?
The idea that colors reveal the composition of products seems attractive, because it gives the illusion of a simple and accessible code to decipher the ingredients. However, packaging experts and toothpaste manufacturers insist that there is no link between these colour coding and the formulation of the product.
To find out the real ingredients of a toothpaste, it is recommended to read the label, where all the ingredients according to the regulations in force are listed.
How to choose a toothpaste with confidence?
Rather than relying on these color marks, here are some tips for choosing your toothpaste:
Read the list of ingredients, paying attention to active agents like fluoride, that protect against cavities.
Focus on certifications, such as organic labels or recommendations from recognised dental organisations.
Avoid certain components, such as sulphates (SLS) or triclosan, if you are looking for a softer formula.
Read more on the next page.
