When the watch disappears, the pocket remains.
With the arrival of wristwatches in the 20th century, one might have thought that this pocket would become obsolete. And yet… it’s still there, faithfully sewn onto our jeans, like a nod to the past. Why? Because it’s simply reinvented itself!
Today, many people slip a lighter, a key, a lucky coin, or even a subway ticket into it. Others leave it empty, but love its retro look. It’s now part of the visual identity of jeans, just like rivets or contrasting stitching.
