As noted by printing specialist Meg Schiraldi, “Technicians use these colorful circles to verify that the ink being applied is of the correct hue and standard.” Essentially, they compare these tones with packaging printed in different regions, maintaining uniformity across global markets. It’s as simple as that! The circles help printers achieve both accurate color reproduction and uphold the integrity of brand identity.

Asia Pacific Food Industry Reports on This Further

Though consumers are becoming more mindful of the information presented on food packaging, it’s equally valuable to be aware of these lesser-known details. Now that you’re informed, the next time you glance at your favorite product’s packaging, you’ll understand why those small, colorful circles are there!