Apple ads have a unique feature that has puzzled many: the time displayed on devices is always set to 9:41.

But why is this? It all started with Steve Jobs, and despite changes over time, Apple has stuck to this specific time for years.

The beginning of the 9:41 time

The tradition began in 2010 with the release of the first iPad. Steve Jobs set the time on the device to 9:41 to mark a significant moment in Apple’s history.

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