Rejects $2 Billi0n Disney Deal: “I D0n’t Need That W0ke … “

As Wahlberg makes it clear that he won’t engage with what he perceives as “woke ideology,” the conversation about the balance between storytelling and social messaging continues to be a central issue in the industry. Whether Wahlberg’s stance will inspire others to follow suit remains to be seen, but his bold choice certainly makes a statement about the power of personal values in a business driven by billion-dollar deals.