The pop icon, known for turning heartache into chart-topping hits and leaving a trail of ex-boyfriends in her lyrics, has now left something else in her wake: a bunch of executives scrambling to cut ties with her brand. It turns out that Swift’s political opinions—despite her knack for turning breakups into ballads—don’t have the same appeal when it comes to selling lipstick and luxury cars.
It all started when Taylor Swift, who has been increasingly vocal about her political views, decided to go all-in on a major endorsement during her latest Instagram live session. After months of hinting at her political leanings and subtly weaving her opinions into her songs, Swift made it official: she threw her full-throated support behind a controversial political figure.
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