Swift’s big endorsement, which she assumed would be a hit with her environmentally conscious, forward-thinking fanbase, backfired in ways no one could have predicted. Within days of the announcement, some of the biggest brands in the world were backing away from their multi-million-dollar contracts with the star, hoping to avoid the PR mess Swift had inadvertently created.
“Taylor Swift was the perfect fit for our brand,” said a spokesperson from a well-known luxury car company that has chosen to remain anonymous. “But associating our high-end, gas-guzzling vehicles with vegan cryptocurrency? That’s a no from us.”
Cosmetics giant CoverGirl, another major brand tied to Swift, also dropped her like a bad habit. “Taylor’s influence is undeniable,” a company insider revealed. “But after the endorsement, we had to reassess. We sell lipstick, not digital currency that smells like kale.”
